CLARA POWER (TPI)
1. Tell us about yourself and your shop. What do you sell?
My name is Clara Power and I am a mother of 2 highly active and well-traveled kids, Andrew and Lauren. I am a Personal Travel Advisor at my own travel agency Clara Power TPI based out of Vaughan. As a family travel specialist I work with my clients to plan the perfect family holiday for them.
2. What was your situation before you started this business? Were you
always a business owner, or did you have a more traditional career?
Previous to starting my travel business, I worked in in the corporate world in Human Resources for 20 years. Eventually I decided to focus on my business on a FT basis and I resigned my Head of HR position at a large and rapidly growing retail organization. I was no longer engaged in the work I was doing; I was having trouble keeping up with all the expectations of a stressful role and motherhood. I once read a quote “if you aren’t making your own dreams happen, you are working to make someone else’s”. I no longer wanted to work for anyone else, I wanted control over my schedule, my work and do what I love every day.
3. How do you keep everything organized? Do you have a workspace?
I am lucky enough to have a dedicated office space in my home where I have a great computer, and everything that I need. Being in the travel business speed, accuracy and attention to detail are very important and I need to be able to focus. I am naturally detail oriented and everything has a spot in my office. If there are ever more than a few papers on my desk, they get filed or tossed. A cluttered desk is a cluttered mind!
4. What has been the most difficult aspect of being a Mommy with a Small Business?
The most difficult part of being an entrepreneur is the feeling of being pulled in so many directions. In my business people expect responses immediately and sometimes there are multiple requests and family obligations. I really try to keep my weekend for my family but it’s difficult as I want to be there for my clients too. I am a people pleaser by nature and want to make everyone around me happy.
5. Who are your customers, and how do you serve them? Was there a pressing problem you were trying to solve with your product?
My clients are mostly families wanting to take a vacation – when they come to me they want to discuss their goals, their travel dreams, their bucket lists (very different from my pervious role where people came to HR just to complain!). I work with them to learn about them, their travel preferences, what are they looking for and what’s important to them. In the day with so much technology, anyone can google a resort or an island – but it’s only with experience and extensive knowledge that I can present clients with the ones that are perfect for them and make it easy for them saving them tons of time.
6. What resources or tools did you find most helpful when you were getting started?
I have been lucky to work with a great mentor that helped me get started. He has been in the industry for many years, has traveled the world extensively, is a master of his business and has shared many of his tips with me. Whenever there is a complicated travel problem, he is always there to be my sounding board to develop a solution. I think every entrepreneur should have some type of mentor to help navigate the business world.
7. How do you use social networking in your business (or how does your business benefit from social networking sites)?
A very high percentage of my new business comes from social networking. Social networking is not just about posting on your website or facebook site, it’s about interacting with customers, following up with them and creating communities. Its working to create a brand where people can trust you and come to you when they need something. Sharing your knowledge and showing your followers that you really know the business you are in, goes a long way.
8. What are you most proud of having accomplished?
As a family travel specialist everything Disney is a big part of my focus. Within two years of starting my agency I was recognized by the Walt Disney Travel Company as an “Authorized Disney Vacation Planner.” This prestigious title is awarded to travel companies that have a certain level of sales, expertise and knowledge about the Disney vacations. There are less than a handful of companies in Ontario that are considered “Earmarked” and to have accomplished this in a short period of time in a business run by one person is considered to be extremely uncommon.
9. What’s next for you? What are your next goals?
I had a very tough 2015 with family loss and it made me realize what is important. It’s not about buying stuff, it’s about creating memories as any moment can be the last. My goal is to continue growing my business while helping my clients achieve their travel dreams. I want to continue spending more time with my family and taking great adventures with them. I want my clients to be able to enjoy their lives, be able to spend time with their family and follow their passions.
10. What advice would you give to mothers trying to start their own businesses?
Early in my career someone told me once that “no one will remember what you do for them, but they will remember the way you make them feel.” This sticks with me every time I have an interaction with a client. Some people think that travel has become a commodity but when you work with a personal travel advisor like myself it’s not about making the sale, it’s about creating a relationship and making my client feel special – and that comes from the heart.
Clara Power is a happily married mother to 2 well traveled kids, Andrew and Lauren. She is a Personal Travel Advisor at her own travel agency Clara Power TPI which is in association with Travel Professionals International. As an active traveler having visited over 35 countries and almost every continent, (still working on Antarctica), Clara is no stranger in understanding the unique wants and needs of families travelling together making her your expert choice for creating those special family vacation experiences.
Do not hesitate to call her today to learn about what she can do to help you plan a seamless and enjoyable vacation!
Owner/Personal Travel Advisor
I have travelled extensively with my 2 children – book your family vacation with someone who understands travelling with kids and can give you the insight and tips to create your lasting family memories. Please visit my website at www.clarapower.ca to learn more about me and my services.
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Travel Professionals International (TPI)
1131 Nottinghill Gate, Suite 203, Oakville, Ontario L6M 1K5
905.896.6948 TICO Reg. 1576226